Bigfoot Anyone?

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Bigfoot Anyone?

Preparing for marriage, I hear that very smart couples often schedule time to talk about things like goals, finances, religion and planning for a family.

But what about other important things like whether Bigfoot exists?

Really, shouldn’t we talk about this?

Of course we should.  Believe in Bigfoot?  Well that’s a darn good sign you have the creativity gene, the adventure gene or the intangible wonderment of someone eternally optimistic that despite seemingly insurmountable odds, something so tall and hairy could indeed survive undetected in the mountains of the Northwest.

Don’t believe in Bigfoot?  Well that’s a darn good sign you are have that realist gene,  that smart analytical gene or that intangible honest ability to discern, dissect and derive what is or isn’t happening with the follicle King of the forest.

Maybe we need to discuss Bigfoot outside of the marriage thing too – Like when you are trying to hire your next employee or interviewing a potential consultant, interior designer or accountant, why not ask him or her “What are your feelings about Bigfoot ?”  Don’t you think the way they answer is important?

I’m just sayin’, but I know Apple believes in the big guy.  Every time you type his name in their stuff (like this blog I’m writing), they auto- correct it to one word with starting with a big ol’ capital “B”.   (Why am I not surprised?)

So get your night vision goggles ready and that plaster footprint cast liquid stirred up ( or not) and go ahead and sit your significant other down for a talk, or add the question to the interview guide, or even add it to today’s meeting agenda cuz’ Bigfoot is a big deal.

Till next time,

Grow The Business.

Mark

 

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Up With Update, Updated, Updating

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Up With Update. Updated, Updating

I heard about a company a while back  that instructs its employees never to say that their computers are running slow.  Instead the representatives say “Our systems are updating….” or “We’re in the midst of updating our systems, it will just taking a moment longer…”  

Nice touch.  Smart too.

We all have system issues at times.  And usually yes, there’s some updating going on be it a new release or upgrades or what have you that slows things down. 

The point is the caller on the other end of the line is feels less tension, more confidence and more patience when they hear systems or computers are being “updated” rather than being “slow”.

The use the word “update” even in the On Hold process:

 “Let me put you on hold to get the most updated information.”

Way better than “Let me put you on hold to find out” or “to figure it out” or some other underwhelming phrase.  “Updated” shows how bleeding edge you are keeping up with things and striving for that up-to-the-minute accuracy. 

I suspect “update” has other uses in your world.  It sounds fresh, smart and on top of things.  Heck we live by the word with our smart phones and tablets as an incredibly necessary thing to be on top of those “updates”.

Have a look around.  Update your language a bit.  Don’t underestimate the value of your customers feeling a bit more comfortable and confident when working with you.   

Till next time,

Grow The Business.

Mark

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Not Transforming? Might As Well Be Dying

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So we decided to have contest among Learning & Development  pros here focused on making a short, entertaining training video that sticks.   So um… I though I would give it a go.   What do you get when you get mix One minute of video, Halloween, an important business message and bad acting?   This sad ( but funny – I think)  video.    Enjoy.    

 

 

This movie was created with iMovie, an iOS application created by Apple. I do not own any rights to this video. Sound effects, and graphics were provided by iMovie and iTunes. The recorded video is of family, friends and myself.

 

Till next time,

Grow The Business.

Mark

 

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The Perfect I’m Sorry

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The Perfect “I’m Sorry”

I was in awe and actually stunned last week.  Like the cool, slow motion, jaw dropping kind of stunned.   Really I was.

I had realized right then,  while sitting there next to Eric and listening to both he and the upset customer, that I had never ever heard it like that before.  And I have heard thousands and thousands of customer service calls over these last 25 years.  

Until last Wednesday I don’t think I’ve ever heard those two words said just like that and in that way. 

“I’m sorry”. 

But alas, here is how he said it!   He said “I’m sorry” and then said                nothing.  Nothing!  You know, the dead air kind of nothing, the “you can hear a  pin drop”  kind of nothingness.  

The two words “I’m sorry” weren’t rendered meaningless by adding moronic drivel like “…..that happened” or “…we did that” or ”…this happened to you” or  “…we made a mistake”  or “ …we won’t do it again” .   None of those polluted words were suffixed to the most perfect “I’m sorry” I’ve ever heard.

That’s it.  Two words.   “I’m sorry”.    And then, no more sounds.  No clickety clack keyboard sounds of moving on.   No blathering, babbling or god forbid – cross selling.   Not even a cough.  Nothing – just nothing.

Wait was important.   Wait for it to sink in is what I realized he was doing.   Wait for it to really mean something to the customer. 

And then, on the other end of the line, the soft voice of the customer finally, agonizingly and mercifully said “OK”. 

Perfect.  That’s all Eric needed to hear. 

Think about his choice of using those particular words.  There is so much personal lasting ownership in the two words “I’m sorry” when they are left the heck alone.   There is vulnerability and sincerity in just those two words and in exactly those two words. 

I suspect he already knew what I also had just realized sitting next to him.   That using an “I apologize” or any variation of that is just not the same when you compare.  I’ve heard it a million times and truth be told, it antiseptically washes over people.  “I apologize” rings emptily of what you did while “I’m sorry” rings importantly of how you feel. 

You (and I) have two words to practice now with the 3rd part being the perfect silence that follows.  I never expected to get taught such a wonderful service lesson on a late Wednesday afternoon from a guy I never met before named Eric who has been on the phones for only 4 precious months.    And over the years and maybe even in this blog, I’ve written inaccurately now it seems,  about how to apologize and make amends with customers in need.  For that I simply say

 

I’m sorry. 

 

Till next time,

Grow The Business.

Mark

 

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Bake Sale Confessions

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Bake Sale Confessions

Last week at the Bake Sale I lied, cheated and deceived. 

And while I kind of feel bad about it,  I kinda don’t.

I did it all for charity. 

And OK, I did it to prove a point too.   One you need to remember.

Jeanie and I were in charge of the Bake Sale table for that hour.  Sales needed a boost.    It was all for a good cause – a charity that needed money to do good.   Jeanie and I go way back in the sales world.  We knew we needed to apply our skills.    I winked, she smiled and knew what I was going to do.

One large plastic tray laying on the table had a single package of wrapped homemade cookies left in it.  “$1.00 for 2 cookies” it said.  A lady walked by, saw that it was the last one and ….poof!…. she bought it and it was gone.  An empty tray now.  A nice big empty tray.  Perfect.   I took 2 sorry looking single packages of other homemade cookies hadn’t sold at all and placed them along with their description and price tag in the newly emptied large tray and walked away. 

Those unsold cookies looked so puny in that big tray but they also looked like the only two left in what must have been (perceptually anyway), a full spread of those cookies at one time. 

What hadn’t sold at all;  these 2 cookie packages – were gone in less than 5 minutes.  Charity Cha – Ching!

That tray was gold.  When it emptied, I placed other items ( many that were single sole items to begin with) and put them that tray tucked up against the corner looking like the last of the most popular product on the table.  Disappeared they did. 

On occasion, I admit I threw in a whispered “That’s the last one….” to the unsuspecting passerby while pointing to the giant tray of what must certainly look like the hottest selling treats in the Bake Sale.   Folks stopped, then stared, then snagged the item and shelled out the cash. 

The ultimate of course, was the single $10 raspberry pie that was always just a single pie made for the Bake Sale.  I realize as I write this, that my local Priest reads this blog but I have to admit my white lies went eggshell on me and I shouted  “This is THE last raspberry pie!” and  placed it carefully in what had become the Solid Gold Tray of Charity.  It sold right away along with my soul perhaps, to the Devil.

I’ll take my chances with the Devil because of the Cause (Rev. Paul, help me out here will ya? ).  No one was hurt.  And the event was something that totally outweighed the means I suspect. 

It’s not rocket science; this Bake Sale behavior.   It’s Psychology.  We are simple, good people who act way more on emotion and peer pressure than logic.  Way more than we’d like to admit.   So if you mix popularity ( it must be good) with scarcity (there aren’t many left!) like the “last remaining” baked items put in that big tray – you create a recipe most people can’t avoid tasting.

It’s why we stand in line for IPhones, why we rearrange our lives in trying to get tickets for one of only two shows and why we pay high prices for the best seasonal seafood.

But it’s also why we look twice at the last products on a shelf amidst a sea of like products in a supermarket or club store. It’s also why QVC still tallies “how many left” on the bottom of the screen during a pitch.  It’s why in the end, we respond so well to things that are popular and scarce.  It makes us want.

I’m not advocating lying or cheating or deceiving.  (OK, maybe a little for charity).  But you all have products or services or even people that are truly popular and scarce.  Shout it out!  Find your Solid Gold Tray and place them there.  Let your customers, prospects, colleagues or employer see what is so precious and rare.

From a Bake Sale,  to your company’s Biggest Sale,  to just Better Sales for you no matter what you sell – remember the power of the near irrestistable mix of popularity and scarcity;  it’s an influence like nothing else.

Till next time,

Grow The Business.

Mark

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Nobody Good

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Nobody Good

It sticks with me; a glorious opportunity. 

It was on a large conference call.  The leader was talking.

“We asked hundreds of small business owners this same question about who they think of when faced with this challenge.   And do you know what they said?”

(Long pause) 

“Nobody”.

Wow.  Nobody!  That is wonderful!!

It grows wearisome to enter the market place and find that you are yet just another competitor.  

It grows wearisome to plan, to process, to test, to test some more, to test yet one more time and then find out you are pretty much like the other guy. 

It grows wearisome to follow the “shiny bright thing”, or to dig up “old tapes” from another company that didn’t get it right or to just chase the “short term gain”.

I don’t want to follow, dig up or chase anymore.  I want to invent.  I want to lead.

So when you ask an audience and the answer is “Nobody” or “I can’t think of anyone” or “No idea”, realize that that is the sound of glorious opportunity yet to be embraced.

Have at it. 

Till next time,

Grow The Business.

Mark

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P.S.  “Nobody” is opportunity on an individual level too.  Ask your team, your boss, your colleagues “Who do you look to for __(fill in the blank)__ ?”  If the answer is “I don’t know”; that space is yours for the taking!

Angela’s Assist

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Angela’s Assist

“What are you buying it for?”  

 “Oh, that’s wonderful…”

 “Let me do that for you…..”

 “I think you should grab a couple more…”

 “That looks beautiful on you…..”  

 “Oh, I don’t like that one on you so much, not conservative enough…”

 “You know what would really make that look sharp…. is a belt..”

 “A necklace will really tie it together and show your personality…”

“You may want to grab another blouse with the 50% off promotion and mix and match this.”  

 “Good luck, I know you’ll get the job”.

Yep.  That’s pretty much verbatim what sales associate Angela said to my 23 year daughter 2 weeks ago as we shopped for her first real business suit as she was about to interview for a customer service role in one of the largest investment firms in the world.

 It was a memorable almost “wow” service experience as her mother and I watched Angela guide her through the buying process.   She wasn’t pushy; she wasn’t hovering as in fact, Angela was helping two other customers at the same time.

 It was however, so smart.  It started with the right question.  Not just “What are you buying?” But, “What are you buying it for?”

 The rest of her comments and questions make smart sense.  They are honest.  They are helpful.   They are overtly credible and said with the tone and content that she has “totally been here before”.   And it was in the end,  not about the suit at all – but about the goal our daughter had in mind – landing that job.

 She did land that job.  [Today, in fact :)]

And while the business suit Angela helped pick out for our daughter probably wasn’t the reason she got the job, it sure didn’t hurt and better, what a great lesson in customer service Angela gave her to steal from for the interview.  It works on a lot of levels.  

You can steal shamelessly from Angela too.  Read the comments she made and the questions she asked.   Think about them.  Apply accordingly.

Till next time,

Grow The Business.

Mark

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PS:   If you’d like to see Angela in action, head to the clothing store Ann Taylor at Pheasant Lane Mall in Nashua, NH.   I’m sure she won’t mind that I sent you there.  🙂

An Inspired 28 Minutes

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An Inspired 28 Minutes

You don’t need to know who Curtis Martin is.  You don’t even need to know football.

All you need is 28 minutes to watch his induction speech into the Football Hall of Fame this month.

It’s got nothing to do with football or winning or awards or records.

It has everything to do with a higher and nobler purpose in whatever it is you do.

And I promise you, it is one of the most inspiring, moving and worthwhile 28 minutes you’ll ever spend.

It may even change you.

Till next time,

Grow The Business.

Mark

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Thank you Life, I needed that.

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Thank you Life, I needed that.

I didn’t blog, tweet, update status, check email, VM or watch TV for a week.  I don’t remember the last time I did that.   One colleague had my number to call me if absolutely needed and halleluiah, she didn’t call.

I went on vacation last week.  On a lake in New Hampshire. 

Thank you Life, I needed that.

Interesting and strange new (old?) things happen when you unplug for a week;

You tend to see more up high. (Maybe because your head is not so literally “down” all the time?).  I saw leaves actually already changing color (in mid August!).  And because I was looking up more, I bet that is why I saw that eagle on Tuesday.   

You really do laugh harder (like the crying laughing kind) around real human faces than at gorilla glass or a monitor in front of your mug.  Monopoly (yes – the board game) was a total blast.   And it’s true my dear 15 year olds, this game does require you to use math skills “for real!”   

You definitely need both hands to go fishing, to swim, play bocce, baggo and Frisbee.  I had forgotten about that.  Oh and when you go undefeated in bocce and baggo (as I did) – using both hands to taunt your opponents is a must.

You can sustain commitment too for more important things.  If I was worried about “staying connected” we never would have set the Lake Webster McCarthy Family volleyball record of 163 volleys without a drop.  Why?  Because 5 of us stayed in the water for 4 straight hours to set the record. 

You realize some little/big things you never would if you were hunting all day for a closer cell tower or wifi.  Family and friends have more than just a profile, friend count or followers; they sleep late or get up real early.  They cook well (and you never even knew it).  They can tell a great story, do good impressions, do a 360 dive off a dock while clapping  hands 6 times, reveal things about themselves you never knew (hate horseradish and love pickled olives?) and can do a perfect underwater handstand.

They say a good vacation gets you rested and recharged for work.  That’s kind of true.  I think it can recharge you a bit for Life too – especially if you make sure the only thing that really needs recharging when you get back are the abandoned gadgets you left behind.

Till next time,

Grow The Business.

Mark

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Useless Vs. Priceless Phrases

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Useless Vs. Priceless Phrases

I have three Priceless Phrases that can make your life easier (and/or more successful) if you chose to use them immediately.

But before I get to those, let me share some favorite Useless Phrases so the distinction between the two types of phrases becomes very clear to you.

3 Useless Phrases 

  • I’m a big fan of shouting “Lords of Light!” when surprised.  ( Silly phrase – Just darn odd too)
  • Being of Irish Boston heritage I will say a whole lot of (when angry)    “ _______, Mary and Joseph!” (I left it blank because I swear my Mom still can hear me and she would not be happy).
  • If you are a faithful blog reader you know that lately I’m partial to randomly saying “That’s not a real puppy. That’s too small to be a real puppy”.    I use this phrase (stolen from a TV commercial) when I see people obsessed with social media.  

None of these phrases really do anything for me.  Nor certainly, will they do anything for you.

But now these next phrases – Have at em’ – They will set you free!

3 Priceless Phrases 

“OK, let’s talk a bit more and see what we can do”.  Is part of your job helping people?  My guess is yes.  Is part of your job getting requests or demands from colleagues or customers?  Then this phrase is for you.  Nobody likes to hear “no” right off the bat (and few of us like to say it).  This phrase takes requests or demands and gets you both a little time (critical for discovery) and focuses on what “can” be done vs.  what can’t.  Tension is therefore reduced and work can begin.  Make it your own – “talk” can become “meet”, “we” can become “I”.  You get it.

“Who besides yourself…”  So easy, but nobody says it.  Talking with customer, colleague or service provider no matter – this phrase gets you way more than you think.  Want to talk to the decision maker?  Presume the person you are talking to has some kind of influence and ask “Who besides yourself has a say in investing here?” Otherwise you risk disconnect or diversion.   Protect the pride and ego of the people you talk to- it helps you.

“Tell me more about that…”  Fantastic for a networking event, or easing the challenge of going to party with people you may not have ever met or simply doing some good discovery with a client.  We all love to talk about ourselves or what we do.  This phrase fuels that making you also perceived to be “such a great listener!” No harm in saying “Tell me more about that” a dozen times in an hour at a convention, conference or party.  Bonus:  You can make this phrase more effectively open up your clients, new friends or potential customers by narrowing the focus (vs. the broad word “more”).  Ask “Tell me the best part about that”.  It allows for often a faster focus point for the responder and better, it keeps that person focused on the positive – all good when they think back on talking with you.

Till next time,

Grow The Business.

Mark

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