Wouldn’t It Be Nice
Wouldn’t it be nice if you had a little more free time, just maybe this one Friday, to spend with your kids?
Wouldn’t it be nice if you didn’t have to worry so much about being half way through the month and the pile of bills on the desk is already 8 inches high?
Wouldn’t it be nice if you felt like you could be more confident about what people thought of you?
Wouldn’t it be nice if you didn’t have to worry about being safe or being taken advantage of by anyone?
Wouldn’t it be nice you felt like you can’t focus on the important things because you are so darn busy?
Wouldn’t it be nice to not always pray that nobody really knows just how confused you are about some things some of the time?
It sure would be.
But I’m not talking about you. I’m talking about the small business owner you. He or she is thinking these things all darn day and you can help them.
You serve these people. You help these people. You love these people.
And chances are what you do and what you have helps every one of them with all of the angst they have above.
Maybe you can help them put that best face forward to the whole world both online and off- line. Maybe you can get them more calls, more visits, more leads and more money for that stack of bills. Maybe you can take hours off their plates with your super cool products, services or widgets so they can take this afternoon with the kids. Maybe you can secure their payments or their business or their workers and lessen the worry. Maybe you can help them feel it’s OK not to quite understand digital marketing or financial products or even custom full color print because heck, you’ll teach em’.
Make no mistake. The products you are schlepping are worth nothing. They are silly, stupid and dumb. It’s what they do that matters. And further, it’s what they do emotionally that really matters.
So go out there and help these people. Make their day. Don’t talk about pricing and sizes and subscriptions and colors and shipping fees. Help them take a load off and ease a bit of their burdens.
Wouldn’t that be nice?
Till next time,
Grow The Business.
Mark
Mark McCarthy's Blog 