It sticks with me; a glorious opportunity.
It was on a large conference call. The leader was talking.
“We asked hundreds of small business owners this same question about who they think of when faced with this challenge. And do you know what they said?”
Wow. Nobody! That is wonderful!!
It grows wearisome to enter the market place and find that you are yet just another competitor.
It grows wearisome to plan, to process, to test, to test some more, to test yet one more time and then find out you are pretty much like the other guy.
It grows wearisome to follow the “shiny bright thing”, or to dig up “old tapes” from another company that didn’t get it right or to just chase the “short term gain”.
I don’t want to follow, dig up or chase anymore. I want to invent. I want to lead.
So when you ask an audience and the answer is “Nobody” or “I can’t think of anyone” or “No idea”, realize that that is the sound of glorious opportunity yet to be embraced.
Have at it.
Till next time,
Grow The Business.
P.S. “Nobody” is opportunity on an individual level too. Ask your team, your boss, your colleagues “Who do you look to for __(fill in the blank)__ ?” If the answer is “I don’t know”; that space is yours for the taking!