Don’t Worry About Your Customers!

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no customer

Don’t Worry About Your Customers!

Are your customers perhaps small or large businesses? If so, just forget about them.   Don’t waste your time focusing on them.  Quit obsessing and trying to impress, help, sell, service or support them.

It is a colossal waste of time.

Yet it’s what we’ve all been trying to do for so long we can’t think of any other way to think.    We love our customers.  We study them, observe them, train on their industry, study their social footprints and websites and basically stalk them hoping to learn what makes them tick and hence how to talk, market and generally influence them to love and buy from us.

And we wonder why the open rates are low, the quotas seem too high, the service levels sketchy and the NPS scores kinda meh.

We should think differently.

We should worry about your customer’s customers.   When you able to do that and do it gloriously; then you truly mean something and can influence them.

  • Is one of the clients you supply a small Sign& Painting company? Go and understand – better than they do – how local and state governments work their bid processes when they are looking for a client like yours.  Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.   And guess what – your sales go up along with theirs.
  • Is one of the clients you supply an automotive shop? Go and understand – better than they do – how consumers really shops online for service when they are looking for a client like yours.   Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.    And guess what – your sales go up along with theirs.
  • Is one of the clients you supply a small 3 chain restaurant? Go and understand – better than they do- the how consumers leverage social media in driving business to and from restaurants for a client like yours. Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.    And guess what – your sales go up along with theirs.

It is not semantics.  It’s a paradigm shift.   Think first about your customer’s customers.  How do they act? What do they think?  What’s important to them?  What influences them to work with your customer?

When you bring that to the party in new perspective, ideas and insights, you bring what really matters to your customer and regardless of what you sell, service or support, you’ve strengthened the partnership and profitability for everyone involved.

Till next time,

Grow The Business.

Mark

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Have A Voice Dawg

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You have a great voice. 

I’m not talking about your American Idol Steven Tyler “Demon of Screamin” voice here that makes Randy Jackson grin.  Rather it’s the voice that is your perspective, your message, your way.    

That voice matters, maybe now more than ever.   That voice needs to be heard. 

You can be “voiceless” by being a fantastic collector and sprayer of facts, figures, options, processes, policies, product specs, special offers, FAQ’s or even of opinions. 

But having a voice means you chose something.  It means you chose some way. 

And nothing influences people more – especially today.

You see, it’s an odd thing this abundance of information we live in.  There is so much of it everywhere and in every way that it is often paralyzing.   There’s a longing that is growing now in consumers and small businesses that when they finally get to talk to a real live human being like you – especially one that has built a semblance of trust, to grab hold of you, shake you at your shoulders, drop to a knee and plead:

“What do you think?” 

Not all business owners and decision makers ( by a long shot) want to do all the research, the analysis, the comparisons or read all  the posts, Tweets and articles before making a decision.

Especially when they can’t discern credible content from just plain ol’ content.   And that, in the plugged in world we live in, is where we are today.

So choose that voice, human!   Have a suggestion.  Have a recommendation.  Have advice.  Have an opinion.  Have a strong opinion.    Heckl, have a soapbox, a vision and a darn dream for your customers.

You can choose to have your voice be based on your own beliefs or of those people or companies or content that you trust, love or study.  It doesn’t matter; if you believe it and you share it; it’s your voice.  

And that, as Steven Tyler would say is.”Yeow-Yak-Yak-Yak-Ooww!”

Till next time,

Grow The Business.

Mark