Don’t Worry About Your Customers!

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Don’t Worry About Your Customers!

Are your customers perhaps small or large businesses? If so, just forget about them.   Don’t waste your time focusing on them.  Quit obsessing and trying to impress, help, sell, service or support them.

It is a colossal waste of time.

Yet it’s what we’ve all been trying to do for so long we can’t think of any other way to think.    We love our customers.  We study them, observe them, train on their industry, study their social footprints and websites and basically stalk them hoping to learn what makes them tick and hence how to talk, market and generally influence them to love and buy from us.

And we wonder why the open rates are low, the quotas seem too high, the service levels sketchy and the NPS scores kinda meh.

We should think differently.

We should worry about your customer’s customers.   When you able to do that and do it gloriously; then you truly mean something and can influence them.

  • Is one of the clients you supply a small Sign& Painting company? Go and understand – better than they do – how local and state governments work their bid processes when they are looking for a client like yours.  Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.   And guess what – your sales go up along with theirs.
  • Is one of the clients you supply an automotive shop? Go and understand – better than they do – how consumers really shops online for service when they are looking for a client like yours.   Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.    And guess what – your sales go up along with theirs.
  • Is one of the clients you supply a small 3 chain restaurant? Go and understand – better than they do- the how consumers leverage social media in driving business to and from restaurants for a client like yours. Then you are different than any other supplier because you are worried about your customer’s customer and that is what they care about too.    And guess what – your sales go up along with theirs.

It is not semantics.  It’s a paradigm shift.   Think first about your customer’s customers.  How do they act? What do they think?  What’s important to them?  What influences them to work with your customer?

When you bring that to the party in new perspective, ideas and insights, you bring what really matters to your customer and regardless of what you sell, service or support, you’ve strengthened the partnership and profitability for everyone involved.

Till next time,

Grow The Business.

Mark

Mark’s Blog

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2 thoughts on “Don’t Worry About Your Customers!

  1. Quinn, Sharon

    Your back!! ☺ like the perspective!

    Sharon Quinn | Director of Groton Sales Operations
    Deluxe Corp | http://www.deluxe.com
    500 Main Street | Groton, MA 01471
    Office: 978 449-2200 | Internal: 492200

    Deluxe is a growth engine for small business and financial institutions.

    NOTE: The information contained in this electronic message may be confidential information and is intended for the sole use of the intended recipient. Any use, distribution, transmission or forwarding of information contained in this e-mail by persons who are not intended recipients may be a violation of law and is strictly prohibited. If you are not the intended recipient, please contact the sender and delete all copies.

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