Punctuation Free ( For a Reason)
When you look closely, there is no comma, slash, semi-colon, parenthesis or period between the title words “Sales Representative.” And that’s on purpose. You have to do both at the same time.
You have to sell but you have to represent the company simultaneously. It’s not one or the other. You can’t sell for selling sake and set unreal expectations or pound out fishy phone calls or phishy emails because then you are not “representing” the company well. Conversely, you can’t be all Kumbaya and go harvesting customers with super friendly experiences and never broach filling the unmet needs of the customer.
There is no comma, slash, semi-colon, parenthesis or period between the title “Service Representative” either.
You have to give great service but you have to represent the company simultaneously time. It’s not one or the other. If you don’t take ownership (“I don’t know why they did that in shipping..”) or apologize for real (“sorry that happened to you…what’s your account number?” ) you are leaving an awful impression as a Rep of the company. Conversely, your reliance on policy or procedure or terms and conditions do little to evoke the “service” part of a service call.
There is also no comma, slash, semi-colon, parenthesis or period between the titles of “Sales Manager” or “Service Manager” so you best know sales and service at an expert level and likewise need to know how to expertly support your people at the same time.
Punctuation between words has its place – a means often to stop, pause, reposition and separate. But if it ain’t there it ain’t there – that means when the words go together; they belong together.
Till next time,
Grow The Business.