3 Little Words That Will Rock Your World


It’s not “I love you” cuz’ I don’t.  Not really. 

But no worries ( and sorry if I just rocked your world :)), those aren’t the 3 little word types I’m talking about anyway.

Actually, I’ve got 3 sets of 3 little words that are a heck of a lot better than what we usually say.

These words are perfect for pros in Sales, Marketing, Training, Leadership or just plain ol’ Life in general and should be used all day long.

So good are these 3 little words that they will Rock Your World.  They will do better than that and make Glorious your entire 2012 if you chose to use them liberally. 

So the question is, do you want to improve your performance, have people really love you more, crush quota or get promoted this year?

Oh Hell Yes!  (Um…These are any of the 3 little words I am talking about- but I like them).

Here they are.  Print these and tape this across you’re the face of your smartphone- that way I know you won’t forget them. 

  •  What I Can: Oh to have a dollar for every traditional phrase I hear of “there is no way” or “I can’t” or “It is not possible to hit that date” and I’d be super rich.   “What I can” followed by the word “do” or “say” or “give” is so much better.  Simple psychology here- focus on the positives or what is within the realm of possibility.  The opposite i.e.  “can’t” is an automatic tension raiser.  Use “what I can” this in sales, coaching and collaboration and people, no matter what you do, will see you as someone who always says “yes!” 


  • What We Believe”:  This is especially for you sales and marketing types.  Usually we blather on about “What we have” in the realm of the products or services, or options and promotions etc.    Instead of starting your sales and marketing conversations with “What we have are ____ and ____…” replace it with “What we believe is small businesses should take advantage of______ “or some phrase like that that espouses intelligence.    Customers/ Prospects know your darn products (heck they went online before they called you!).  What they want is advice and counsel.  They want a company or a person that has an opinion, a belief.  It’s less risky that way.   They want to hear what you believe.  Do this and you will make more sales.


  • “What Most People”:  Throw away everything else – these are the most powerful words in sales,marketing and training.  There is comfort (especially in a sketchy economy) in what other “like” people or businesses do.  Just lead with these 3 words!   You don’t need to explain it, tee it up or cringe before you say it.  “What most people buy is the _____”.  Or “What most people say is within 120 days they see great results”.   You get it.  But no one really says it often enough.  People and businesses (especially some say, small businesses) wont’ move till they know it works and most others are doing or using it.  Say it 50 times a day or more and you win!    

Till next time,

Grow The Business.



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