Some Rules Are Better Left Unread

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The bullet whistled right by my head, missing me by less than an inch.  

I had just one bullet left in my magazine, yet this piece I was holding could actually carry 12.    I decided I needed more.  I decided I needed to launch another barrage of gunfire to bring him down.  I reached slowly behind me to load  some bullets that had fallen out of my pocket, not knowing for sure if he could see me or not.  

I heard it coming, the second one.   Then I felt it explode into the back of my head.

Less than an hour after Church this last Sunday, I am dead.

It’s a headshot you see.  It’s how it works.  He wins.  Those are the rules. 

Well not really.  In fact, the rules written are quite the opposite of what we actually do when we break out the powerful Nerf gun blasters and conduct Living Room Warfare.

What, you say?  Doesn’t the box clearly state… don’t aim at other people’s faces with Nerf gun dart blasters?  Please.     No self respecting father with a 13 year old son would follow a rule like that.   What’s the fun in that?

Aside from the only rule I insist on which is that we both wear eye protection (only to avoid an afternoon in the ER), we believe Nerf guns were made for headshots.  We believe that Nerf guns were made for face shots and especially ear shots (which hurt nasty).  So skip the flimsy targets that come in the box and the goofy Velcro vests; you are going down with (hopefully) a foam bullet shot right to the middle of your forehead.

Here’s the real point.  And it’s a good one because I fancy myself most of the time to be a rule follower (in fact, my family frequently quotes me sarcastically “ ..Without rules, there’s chaos…”.) 

Sometimes, rules are better left unread.  

Sometimes rules not followed make it more fun, or more memorable or more special or more helpful or just…more better.  So be it lack of following all the rules for Living Room Warfare or for the Rules of Work, it does not matter;

Here are 3 other rules that are often better left unread.

Get to work on time.  Sure, it’s part of a manual, HR handout or your own sense of when to start your day, but you are in sales.  Unless you are staffing a phone with incoming calls you need to think that this is a rule to be abandoned.  You can’t get a hold of owners, CEO’s or entrepreneurs at “normal hours”.  Gotta mix it up and call later or earlier or even on Saturday.  And by the way, you will differentiate yourself from the competition in a very good way if you do it right.

Social Network on Your Own Time.  If one thinks a professional LinkedIn page, Twitter account or Facebook page is something not considered work relevant; one would be mistaken.  It is called Reputation Management and if you are a Sales person you need to have a Glowing Web Reputation to manage.  Take the time to build and be credible in the social internet spheres.  Your customers and prospects will be searching and be looking for you, who you hang out with and what you say.  “Professional” is the key here folks and in your sales space where trust is low, reputation must be high.

Employees Are Required To Take Vacation;   No you aren’t.   There’s nothing that says you can’t stop showing up at work 2 weeks a year yet be waist deep in learning new or better skills to do your job.   Wouldn’t be a waste to read 7 Jeffrey Gitomer books or every Seth Godin Book or a Jill Konrath Book or an Art Szobcek book; all of which would help you not in just work ……but in life.   If you ain’t learning, you are dying. 

Till next time,

Grow The Business.

Mark

When Success Stinks

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Success is usually good, but sometimes it stinks.

My first huge commission sale came in late 80’s.   I got it when I inadvertently answered the company’s phone line past closing time at 5:15pm on a Friday.   Two weeks into my first real sales job and it was the Big City on the other end of the line looking for a spring water vendor to supply bottled water coolers and water for the school system whose water supply was just declared undrinkable.

I got that sale.  I was even on local TV news that weekend and was shown delivering and setting up water coolers in the schools.  I was a sales rock star at my company.  Already.

I thought I got the sale because of my insanely good sales skills on that phone call, my confidence and my gargantuan intelligence.  And I also thought that being a salesperson was a pretty easy gig.

And then the sales stopped coming in.

Truth was, we got the school sale because we were the only bottled water company that answered the phone after 5pm that Friday and the city needed the schools to have water for the students by the time classes started again on Monday.

But I didn’t know that then.  I couldn’t see that.   It took me about a year to realize I had nothing to do with that sale and that sales success takes a lot more work and learning than I wanted to accept at that time. 

Success is usually good but sometimes it stinks.  

Every once in a while think deep about that large sale you just landed, or that marketing initiative showing good results or that training you just delivered that got rave reviews. 

If you know deep down you got the sale out of luck:  don’t learn from that success.    If you know deep down that your marketing initiative launched at the same time a new sales rep incentive plan did, don’t bank on that success as a learning tool.   If that training class everyone is giddy about you suspect won’t bear out a month later in results on the floor, check into those results and don’t bask in what is really just the “promise” of success.

Given that, if the phone rings at 5:15pm on a Friday, make sure you pick it up and consider those moments as gifts that you deserve and not moments to learn from. 

Till next time,

Grow The Business.

Mark

Voting Continues Today

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You voted yesterday.   Cool beans. 

You are also voting today.   And you are voting tomorrow and the next day and the day after that.

You’ll still see lots of campaign signage laying around whether it’s an inspirational poster you walk by everyday or that performance chart ranking your sales or division vs. everyone else.    And you’ll either walk on by oblivious to the message or you’ll stop, take it in and wonder what it means to you.   Either way you are voting.

You’ll attend yet another campaign rally at 8:30am and you’ll listen to a stump speech by that person in power just like you do every day.  And you’ll either cross your arms and stare at the floor or you’ll open up and offer a helpful comment or two.  Either way you are voting.

You’ll still get campaign phone calls coming in at those inopportune times with folks on the other end who just want you to listen to them as they plead their case.   And you’ll either half listen just enough to get by or you’ll listen real well and make their day promising to do their bidding.  Either way you are voting.

You get to make important choices way more than every 4 years or every other year.  You get to make them every darn day.

You can choose to look at it like that or not.  Either way you are voting.

Till next time,

Grow The Business.

Mark

A Salesperson’s Halloween Poem

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Beautiful Poetry can lift the soul, make one weep inconsolably, inspire through a lifetime and especially around the Holidays, bring great strength and joy to all who read it.

When I write poetry about my beloved salespeople….not so much.  

A Salesperson’s Halloween

Oh Hallowed Eve, oh night of ghoul,
Your day is full shrieks and shrills.
But I’m thinking what trick or treaters really need
Is some help with basic sales skills.

A 3 foot tall, pillowcase toting Dracula
Squeaking out “Trick or Treat” is pretty weak,
It’s actually a cold call gosh darnit!
Yet no effort to get the neighbor to speak?

Wee Goblins, Witches and Headless Horsemen
Offer some scares but no sales approach.
Don’t we all want more candy? More upgrades?
Let me at em’, Let me coach!

So with a wicked twist on Trick or Treating
I’ll lead this effort as a hands-on leader
As I on this night, and finally for a change,
Will be a Treetee and not a Treater.

We’ve seen it before, the real tall ones
With the beards and even a cigarette dangling
Those arms outstretched as child pretenders,
Doing hardcore candy angling.

But being a middle aged sales pro, I’ll be different,
Use real sales skills and dress like Freddy Krueger!
I’ll either get oodles more candy and teach these kids,
Or end up in a cruiser.

Till next time, 

Grow The Business. 

Mark

Lessons From A Grave Digger

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With Halloween being nearby and all the “fake headstones” popping up on people’s front lawns, I got to thinking about my first real job as a grave digger.

I learned some very important lessons that have stuck with me. There’s a lot here so be patient please.  I think they’re lessons helpful for all of us.   

Sometimes in a training session you get caught in an “Icebreaker Exercise” and are asked to share “Your first real job”.  When I was 16 and 17 years old, from the beginning of May till that September’s Labor Day, I worked at the town’s cemetery.  

When I mention it I get questions like “What was that like?”  (It was the most beautiful work place ever) “Did you really dig graves?” (No, I didn’t actually dig the graves (the backhoe did) but I did jump in, fill them and then tamp the dirt down by hand)),  or “Did you see anything bad? (Well let’s just say that after the family leaves, the “lowering” part doesn’t always go so smoothly)”.  I then quip something like “I learned a lot”. 

And I did.  And as I look back, the lessons are deep and very valuable to me.  These lessons deserve a renewed attention.  

I met a great friend in Brian  who at the end of the second summer, went on to travel the world playing horns for the musical “Showboat” on a Cruise ship.   From him I learned that if you have a dream, you have to take some risks.  This kid auditioned and got rejected way more than he was selected.  I want to work a little harder and take some risks as this year is almost over and not sure that I’ve stretched far enough.

I met a fellow worker named Jack whose dream it was that it would rain really hard so he could sit in the garage and do nothing, absolutely nothing.  He was the most miserable man I’ve ever met.  He hated his job, his life and everyone around him.  I hated him right back.  From him I learned what you become when you hate what you do and feel like a victim.  I want to remember that more when I think I’m having a tough day because unlike Jack, I refuse to be a miserable waste of space.

I met Bill, my first real boss I guess,  and I learned from him that a boss’s job is not to help you out or to “own” the business ( or the cemetery),  but rather to tell you what to do, go back the private office and have a drink.   I’m thankful my second real boss (at a department store one year later) Mr. Newman, untaught me that lesson right quick.   I want to remember more that the word “support” ought to be in my and every leader’s title literally and figuratively.

I met Mr. Sony Walkman (yes it was a cassette player walkman in those days) and learned early that listening to music all the time while working was a waste of precious time.   I put my first cassette tape in of somebody saying something smart instead of singing way back then while mowing grass in “A” block.   I want to spend more time “listening” to smart people and starting tonight will listen to that stuff while on the treadmill instead of Led Zeppelin.

I met Mr. Job Satisfaction.  This one is a tough one.   It’s a lesson harder for me to apply as often now as it was then.  There was a great feeling then of a job well done when you finished your day and saw that grass you mowed was now perfect and those headstones were neatly trimmed.  It was an awesome feeling.    In what I do today (and for some of you too); those immediate results and rush of knowing you did your job well or helped someone isn’t always as easy to see.    I bet a lot of folks on my staff struggle sometimes here too, so I want to work harder at finding and articulating the results of the work we do.

Lastly, the greatest lesson I learned stemmed from having the privilege to meet police officers, soldiers, nurses, leaders, business owners, mothers, sisters, brothers and fathers; heroes all.   Some had been at the cemetery for years and some came to stay for good those two summers I worked there.  I knew even then as a “know it all” teenager that I owed them good work, my attention and for the veterans, a crisp clean flag on Memorial Day.  The deepest lesson didn’t sink in until having watched nearly every day while on my lunch break sitting at the edge of the trees, a typically older person drive up with flowers, water and garden tools.  He or she would spend the next two hours standing or sitting, talking aloud and landscaping the grave site of what had to heartbreakingly be a husband, a wife or on occasion, a child.         

I learned then that those were the people I was working for.   Those were the people my work helped and made a real difference to.   You can whine about co workers, job conditions, bosses, your walkman, job satisfaction or anything else you want but if your job is to help someone else, that’s pretty much the most important part of what you do.    Those visitors every day showed me that, and for the rest of those summers, I worked for them. 

Those customers or employees you help everyday.  Those are the people I suspect you and I really work for.  Those are the people you and I help. 

I want to work a little harder remembering that and that’ll be good; it’s probably the best grave digger lesson of all.  

Till next time,

Grow The Business.

Mark

You Need A Fan Club

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You do.   I kid you not. 

You need a real fan club with people who sing your praises, who will talk about you behind your back and in front of your face.   You need a fan club of people who will write gloriously about you, who will make audio recordings of how much they love you and even on occasion, a video exclaiming how much you mean to them.

Yep.  You gotta have a fan club.  You my friend, need “Groupies”. 

Here’s why.

If you sell stuff like custom printing, financial tools, marketing products or most anything else where your opinion matters, then you need fans.  Why?  Because credibility matters more than ever.  

In this over whelmed, data spewing, low trust environment clients and prospects live in today, your influence, opinion, intelligence and skill will have more to say about a customer buying products in this space than ever before. You need your personal fan club at your fingertips to help you sell yourself. 

You need credibility because when you sell this stuff, you are more important.  Credibility keeps the sale alive and moving.  What you do, what you say, what you know and how you sell is a bigger influencer to the client’s buying decision process here than when you are selling for example,  ink cartridges or packing tape.  

  • Imagine a DVD you leave with a prospect that is just testimonials about you and your work
  • Imagine the link to YouTube you send that has one of your happy customers praising you and your skills.
  • Imagine a customer testimonial reference list complete with phone numbers printed on the back of your business card.

 

 Imagine. 

Get started today building your fan club.    Ask for and collect testimonials.  Collect great examples of the work you have done and package them up.  Get started and build the tools online and offline to advertise you to prospective fans. 

Do it well and you’ll get more customers.   Heck,  if you’re not careful you might get a van full of Groupies following you around where ever you go!

Till next time,

Grow The Business.

Mark

My Great Pumpkin Lesson

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I carved a pumpkin for the first time in my life Sunday.  Truly, I never had before.

My young son was feeling sad that he had not yet carved a pumpkin this year with Halloween being right around the corner and all.   He’d carved pumpkins with his mother before, but he wanted to carve one with me.

I was a little nervous about it.  I know that sounds silly.  My son said, “Daddy, it’s easy, you can do it.”

It is something many or perhaps most other people have done.  I never have.  No real reason I guess;  I grew up in the city and maybe that has played a part but I’m also not an artist and it sure looks like it would take one to make a pumpkin look any good.

“I’ll draw the face on the pumpkin for you, Daddy.”  He said.

I worried about the knives but he said, “Don’t worry, I’ll take the little one and you can use the big one.”

I honestly (and please don’t laugh too loud) never thought to think what was in a pumpkin and how making it hollow or carving it out must be something that is hard to do.  “It’s full of squishy seeds and stuff and we need a bowl to put it in…” he said.  He was right; it wasn’t as solid I thought it would be.

We cut and scooped out the pumpkin.  “You do this section Daddy, you are stronger, scrape it all out.”

And then… Oh…what a face he drew!

I carved and sculpted and shaped the face.  “Careful not to push on the holes while you carve the other holes” he said.  Great advice.

I had so much fun.  I loved it.  It looks really cool and very scary.   “You did a great job Daddy.” He said.   I was all smiles.

Something about carving this pumpkin meant more to me than I expected.

I thought what a great teacher my son is.  He eased my fears and took control when he needed to.  He helped me through all the tough parts and even praised me.  But in the end gave me something so much more wonderful that I did not readily see it.

He was, in the carving of this pumpkin, being the teacher to me that I want to be, for him.

Later that day on the long ride back to his mother’s house, he put his hand in mine and said “Thanks for carving my pumpkin with me Daddy.”

No son, thank you.

Till next time,

Grow the Business.

Mark

Dear Business Owner

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Dear business owner,

It’s sketchy out there.

But you know that.  It’s been like this for a couple of years.  In my job, I get asked for advice about the marketplace and about business and about turning things around.    

Hope it’s OK I’m going to share my advice with all of you now.  The advice is real good I promise.

  • When you own a business today, taking a lot of risks probably feels crazier than ever.  Except that it’s not.  Risk taking right now is what you have to do if you want your business to survive and thrive.  It is riskier right now not to do anything or to just do what you always did.

 

  • When you own a business today, you have to step out.  Be noticed.  Look for new ways, not old ways, to sell your products and to get and keep customers.  The rules have already changed.  The basics you might think you should fall back on: the “tried and true” so to speak, are pretty much the “tried and failed”.  They don’t work anymore.

 

  • When you own a business today, you have to be indispensable to those who pay you. You have to add value and be a difference maker.  There is no “under the radar” anymore or just trying to keep on keeping on.  You must get on the radar.  

 

  • When you own a business today, even the “givens” don’t seem to be as reliable anymore. Sales are off.    Everyone is judging you no matter how long you’ve been at this game in this tough economy.    Seems like the “business” has to be earned all over again and again.  Everyone is watching you and all your touch points need to have a “wow” factor. 

 

  • When you own a business today, it’s clearer that innovation and creativity is going to rule the day.  Getting out there and doing that and actually investing in yourself, changing and updating your image and your brand, that’s going to take some serious work.  You better start now.

 

Of course, even if you don’t own a literal business; you actually do.

That business is you.

You are president and CEO of You Corp and quite frankly, the advice above is as much for you and me the individual, as it is for any traditional business right now.

Have at it. 
Till next time,

 

Grow The Business.

Mark

The Great Sales Training Debacle

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Great sales training feels like a colossal waste of time.

Who needs it?  Why bother?  Everybody knows you won’t do it.     

Think two or three smart steps ahead in managing an account?  Skip it.  It’s what you must do but the vast majority work on it hard in training class, get jazzed about why it’s so important to do and then, well …”It’s a lotta work man to be strategizing all these accounts and it’s bad enough I gotta update all this stuff in saleforce.com, update that pipeline..…”

Practice or maybe even write out different scripts for voicemails or phone calls based on your objectives and your client research?  Yeah right.  It’s essential stuff but after class most people never write or practice another script cuz’ “Hey that takes time and I gotta pound out some calls…”

Quit selling the damn product and start selling you or your company first?  Ha!  Thirty minutes after that truism most sales reps are slamming “limited time” pitches or stupid “How happy are you with your current supplier” questions trying to get the widget in the client’s hands.   I see it all the time; everything’s gotta get sold like within 30 seconds of talking to a customer or prospect.

What the heck is wrong with people?

Lazy is what it is.  The work after a sales training is just too hard I guess.  

You sales leaders aren’t off the hook either; most of you ignore or don’t actively support that you have to see sales behaviors change first before the sales results change.

The good news is all the laziness sure keeps us sales trainers and sales writers busy though.  Busy is good.

**

Offended?  Don’t be.  If you are reading this, chances are good you’re in a group that gets that great sales training means there is more hard work after a sales training class and not less work.    

Bet you know someone though going to sales training who doesn’t realize this.  Help them understand this mess about sales training and maybe your sales quota next month won’t be expected to carry them.

Till next time,

Grow The Business.

Mark

The Beginning Sticks

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The four brothers will be together again next week.  It’s been a while.

One’s flying in from New Zealand, another GreyHounding it from Manhattan and the third, well he’s local just like me.   And though we are all in our 40’s now, we’ll act like a bunch of 9 year olds (as we always do) when we get together at Mom’s house.

Because in the beginning, that’s what we did.  And the beginning really sticks.  Being all roughly two years apart, it was those middle school years, it was then that we truly bonded and for lack of a better word; brothered .

So sure our kids will be in tow and our wives and significant others will share in the fun next week but without doubt the youngest, most hyperactive and colossally immature crew will be the four of us.

We’ll settle into a hilariously silly game that will drive my 77 year old mother crazy (as she doth protest too much yelling “Knock it off!” whilst stifling chuckles).  Foam coasters will Frisbee around the living room chair to chair as we see how long we can play catch without dropping a coaster or worse, getting caught by Mom in the act of throwing them. 

And yes, we’ll try to hold the laughter in like giggling 4th graders every time it flies just out of her sight (or better yet, just behind her head as she walks back and forth from the kitchen).  Couch pillows will tumble, table lamps will teeter and spouses will hang their heads in embarrassment as we four being much older now, risk grave injury diving off that recliner to make the incredible catch to keep the game alive.

Because that’s how we were in the beginning, and getting together so many years later, it’s no use, we are going back- the beginning sticks.

**

You won’t think I’ll go from flying coasters to flying planes but I will.

Sullenberger landed that plane in the Hudson and he called upon all that training, all the experience and all stuff from the very beginning, from his “earliest days” he said, to land that plane the best he could.   He even called it “primacy”, those times in the beginning.  He did later what he knew from earlier, much earlier, because the beginning sticks.

Those flight attendants didn’t call out the emergency announcements they were most recently were trained on at US Air but rather,  they shouted out the ones they learned years and years ago when they first started out with another airline.  They did later what they knew from earlier, much earlier, because the beginning sticks. 

**

You won’t think I’ll go from coasters to cockpits to some counsel but I will. 

The beginning sticks.  It sticks no matter if it’s about something as ordinary as how 4 brothers bonded with their Mother in a living room, or if it’s about the extraordinary first days of training of a pilot and crew.   The beginning sticks and therefore it matters

The beginning sticks is a reminder of how important those first instructions are to help a child hold a bat or how to start that diary or how to deal with the loss of a pet.   The beginning sticks translates to business too and is a reminder of how important your new hire classes are, your on boarding programs are, your mentoring is or those first few initial team meetings or even those early team outings are.

It’s just a plain ol’ reminder about how sticky the beginning is of just about anything important.  

Don’t look past the beginning.  Prepare for it.  Do it right or do it fun.  Or do it both right and fun.  Because how ever you do it, it’ll stick.

Till next time,

Grow The Business.

Mark