Dear business owner,
It’s sketchy out there.
But you know that. It’s been like this for a couple of years. In my job, I get asked for advice about the marketplace and about business and about turning things around.
Hope it’s OK I’m going to share my advice with all of you now. The advice is real good I promise.
- When you own a business today, taking a lot of risks probably feels crazier than ever. Except that it’s not. Risk taking right now is what you have to do if you want your business to survive and thrive. It is riskier right now not to do anything or to just do what you always did.
- When you own a business today, you have to step out. Be noticed. Look for new ways, not old ways, to sell your products and to get and keep customers. The rules have already changed. The basics you might think you should fall back on: the “tried and true” so to speak, are pretty much the “tried and failed”. They don’t work anymore.
- When you own a business today, you have to be indispensable to those who pay you. You have to add value and be a difference maker. There is no “under the radar” anymore or just trying to keep on keeping on. You must get on the radar.
- When you own a business today, even the “givens” don’t seem to be as reliable anymore. Sales are off. Everyone is judging you no matter how long you’ve been at this game in this tough economy. Seems like the “business” has to be earned all over again and again. Everyone is watching you and all your touch points need to have a “wow” factor.
- When you own a business today, it’s clearer that innovation and creativity is going to rule the day. Getting out there and doing that and actually investing in yourself, changing and updating your image and your brand, that’s going to take some serious work. You better start now.
Of course, even if you don’t own a literal business; you actually do.
That business is you.
You are president and CEO of You Corp and quite frankly, the advice above is as much for you and me the individual, as it is for any traditional business right now.
Have at it.
Till next time,
Grow The Business.