It’s Better Read than Said
How many of you like pulling VM from friends or colleagues on your smart phones, home phones or work phones these days?
I thought so.
So cumbersome, this voice thing: So much time wasted listening to the slog of a human voice blathering dozens of extra words around the likely simple intent of the message added to the process of accessing, listening and remembering what was said ( or worse –lunging for a post it note to scribble it on).
It’s getting harder and harder to find the time out there to listen to the human voice share information.
Why? Because it’s getting so much easier, faster and efficient to read it. And type it. And text it. And Like it. And Follow it. And also to Learn and Share and Refer and Recommend.
We are information hogs, all of us now. We can’t get enough. We want information in huge amounts, And we want it in a way we can save it, retrieve it and share it. We want so much so fast, that it becomes easier to accept the inefficiency of the human voice and not want to use it or as we more increasingly feel, hear it.
You need to understand the change here on a couple of levels.
You as a person and an employee should know:
- When you do talk or leave a voicemail, it better be good and meaningful and compellingly vital because if it’s not- it should have just been an email or post and eyes will roll.
- Human nature yearns for the sharing of “one to many”. Everything you might have wanted to say to some one you can say to hundreds or thousands at the same time but without the fear of Public speaking. That is outrageously attractive to people. And that’s a powerful thing for your self and your career if you embrace it well.
You as a business owner should know:
- This is Word of Mouth now. This is where your clients rave or rage about you. You must make it easy for your customers to pass along good things about you and your business. One to one still works but people would much rather “tell 10 friends” except this time they can do it for real in seconds.
- You have to be smarter and cooler and more valuable than your website. If talking with you takes 5 times longer than what the prospect could have gotten in 3 clicks on your website then you are not adding value where you should. Think hard about what your voice brings to your business. Think brand. Think feel. Think purpose. Then plan and speak accordingly.
Till next time,
Grow The Business.