We Need More Boring Sales Stories
We need more of these. You know the boring Sales stories right?
- Your Voicemail lights up. “Hi Mark, I’d like to place a new order”.
- Your phone rings: “Hi John, I need to buy a car for my daughter.”
- Your door opens: “Any way I can get a pool installed in 2 weeks?”
- Your email pings: “Can you be the listing agent for my house?”
You never hear any of these sales stories around the water cooler or at the bar. No war stories there. Boring. Boring. Boring.
Yet these things do happen to great sales reps. You don’t hear about them though because as we’ve established, it’s um, boring – not much to see here.
Except that’s not really true.
You see, in these sales stories, someone else did the selling. Some customer was so moved by the experience with their sales rep, so amazed at the service, the follow up, the treatment, the wisdom and the sheer help, that he/she inspired friends to call, visit or ping this sales rep with their open minds and wallets.
No referral was asked for here – all the selling was done behind the scenes, unknowable to the sales rep. Hard to tell a story in which you have no idea what really happened. A real snoozer.
Best kind of sales though where the customers do the selling for you ain’t it? Bring on the boring! – Zero to close in 30 seconds!
How many of these calls, visits or emails are you getting? How many boring sales stories could you actually tell? Not enough?
Get cracking then – do what you need to do to get your customers to sell for you. Be boring all the way to the bank.
Till next time,
Grow The Business.
Mark
Mark McCarthy's Blog 