I don’t like going to the Doctor much but he’s a smart and funny guy, so it’s kind of bearable.
Bantering with him last week (cuz’ the longer I can keep him talking, the less prodding he ends up doing – which is fine with me), I joked about how I read that recent studies suggested a daily aspirin regimen could cause some nasty side effects like stomach issues. (I don’t have a problem with the daily aspirin he recommended but like I said, the more I keep him talking….. )
Anyway, being funny but mostly smart, he said, “Well then don’t take the aspirin Einstein, it’s no big deal to me. The side effect though could be Sudden Death for you – so have fun with that.”
But it hit me as a bit more poignant as I walked out of his office thinking about how we do some horn blowing at work about the perceived awful side effects of doing this or that, but sometimes we forget the side effects of making a change to something we know works could be a lot worse.
You can give up walking over to talk to someone or using the phone: Heck, a stroll down the hall wastes time because you don’t know if someone is there. A phone call or Skype doesn’t get recorded so you don’t have a record of what you talked about like email does. But truth is, face to face and/or voice to voice carries a gazillion other intangibles that are still valuable. And the “Sudden Death” impact of giving that up? Sudden Forgetfulness of YOU. Do people only know you by your emails? If so, you matter little to them no matter how many you write.
You can give up making quality cold calls: Cold Calling has awful side effects at times that can be painful, depressing and darn near ruin your day or week. So you can hire someone else to do it for you or fire off a gazillion emails and skip it altogether, hoping the darn phone rings. Or you can suffer the Sudden Death side effects of not cold calling and not make any sales at all. Good luck feeding the kids with that.
You can give up saying fervently “Thank you” or “I’m sorry” or “I appreciate you” or “Mr.” or “Ms.” to customers: After all, everyone has no time, everyone is busy and heck, there are a lot more important things I should be saying to customers. But no, your getting in the words “today’s special promotion is…” or the “the confirmation number is…” or the “best number to reach you if we get disconnected is…” doesn’t trump the power of the smaller phrases or titles. The Sudden Death impact of losing those little ones is the erasing the difference between you and someone that can be replaced by a computer.
Till next time,
Grow The Business.