What Needs To Be Tougher.
We are all competing on a global stage today. No joke. Our prospective and existing clients have global options for highly intelligent, well trained partners, providers and suppliers that are literally seconds and clicks away.
But if I’m going to compete, I like to win. If you read this blog regularly, you do too.
Some things then, need to be tougher for us to keep winning.
Training: Tougher should begin at home. (Training is where I lead today). Training needs to be tougher. Think Training Idol. Think harsher judgments, tougher role plays, more tests and certifications. We’re not talking Gladiator camp here but learning what you need to learn has to stick and stick better.
Coaching: Not in the way you think. A lot of us coach (me included) and a lot of us “wing it”. That’s not fair to folks who need us to help them and frankly, it is not effective. If you coach, get smarter about it. Get a structure. And most importantly- plan in advance; give it some hard thought and do it more often.
Representing The Brand: You are an extension of your brand. Period. You must wear it well especially when you are in front of clients and prospects. It’s not enough to just fix the problem, enter an order, answer a question, blather an awful answer about “what you do” at a party or pull together some information well for a prospect. You must proactively extend the brand’s promise. How you help clients, how you differentiate, how you bring amazing to the marketplace. Brand Matters. This isn’t easy to do. You have to do it in ways that don’t raise tension or confuse or annoy but you must do it. The stage is bigger now and we all need to stand out.
Tougher isn’t a bad thing.
On the other side of tougher is a better chance of winning.
Till next time,
Grow The Business.