“You’ve been a customer for many years…”
“We have a lot of customers where you are….”
“We build a ton of websites for small businesses….”.
Shoot me now.
No specific numbers can sound like you are lazy. No specific numbers can sound like you are reading from a script. No specific numbers sounds like you don’t care. No specific numbers says you are probably making it up anyway.
Trust is low in the marketplace. No specific numbers makes it worse. Customers and prospects are yearning for numbers – real numbers, real proof that you are credible or that you do care.
If you know how long a customer has been with you in the number of years or months, share it. If you don’t know- find out and share it every time you contact them.
If you know exactly how many customers you have that are just like the prospect you are talking to (i.e. exactly how many in their town/city or exactly how many just like them (their line of business) are already customers)), then share it. If you don’t know- find out and share it every chance you can.
If you know how many websites or widgets or thingamajigs you have that people use or buy or love then share that. If you don’t know- find out and then spit it out.
Numbers are credible. Numbers are proof. Numbers get attention. Numbers earn you a first look or even a second look. Numbers get you sales.
Till next time,
Grow The Business.