Lyrical

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I remember fighting off my brothers and diving for that sports section each morning.  I loved to read his columns.

What a thrill to meet him last week.

“I try to be lyrical” he told me about his sports writing.  “But today nobody really cares about that – just bang it out.”

Sad.  Great communication is lyrical.  It has a cadence; it captures hearts, minds and dollars.   

And it will come back. 

Great communication skill of all types will matter again as soon as we get past this giddy era of dumping content anywhere and in anyway we can.

Be ready.

Till next time,

Grow The Business.

Mark

****

Mondays are busy. All Monday posts are 100 words or less. 

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