Scarcity Sells Yum
This picture paints a thousand words. It paints Curiosity and Interest. It even paints Worry. Best of all, it paints Urgency and Action.
I snapped this pic at my local market this week. Marinades for meat. Yum.
Wait? What the heck is that? What is in that gap? Only a few left?
Gee, must be popular. Must be tasty. Must be the best!
Almost none left. I don’t want to miss out.
I’m going to try this. I am going to get this. I’m reaching in!
Scarcity Sells.
You know this. You are drawn to those empty spaces be it at a supermarket, department store or even a bake sale.
Looking at it the other way; Popularity is contagious.
Make sure your products or whatever it is you sell, literally or perceptually, look scarce because they are so popular.
It sucks people in.
And it creates interest and action. That’s very good for business.
[By the way, the Marinade is Lawry’s Steak & Chop and it was awesome!]
Till next time,
Grow The Business.
Mark
Mark McCarthy's Blog 
Re. Scarcity Sells Yum. I want the KC Masterpiece sauce in the top row. It’s not on sale so it must be the best brand because they don’t need to discount to move it off their shelves. This is apparently why I spend too much on groceries.
Hilarious. And a very valid point too! That’s a post for another day!