The DIFM Kid



The DIFM Kid

I gave up.   January 1st was the day that I was done.

I gotta just focus on what I do well and maybe do that better.

Now I pay a 14 year old whiz kid (a friend of my son),  to just do technology stuff for me now.  “The DIFM Kid” (Do It For Me) is what I call him. (He is pictured here as rendered by my wife)  I don’t pay him a lot.  But the ROI is unbelievable.

Let him set up the Netflix on the Wii, let him set up my wife’s new Facebook Business Page, let him figure out how to connect the piano keyboard to the PC so we can record some of my son’s music.  Let him figure out why the wifi sync doesn’t work or why we need two Routers now because of all the stuff using whatever it is they use.

I’m not stupid.  Some people (and this is hilarious) think I might be a little on the  “techie” side of the ledger.   ( LOL- that’s called Acting man) but it is getting harder out there.  I don’t have the time,  but I have the need.

I just realized no matter how many manuals and instructions I read, or how many tutorials or videos I watch, I’m not going to get it.  Or I am not going to get it done fast enough.   Or sometimes I am going to make it even worse.   And maybe I need to focus on what I do well already and quit wasting time on stuff I don’t.

And now word has spread about “The DIFM Kid” and me using him.  Now everybody in the extended family is asking for him.  He disappears on Sundays 3 towns over at brother in-law’s house to go set up a new TV or to fix a slow laptop or to connect a transmitter to an outside thermometer.    There’s a darn waiting list for him and texts asking “When is “The DIFM Kid” gonna be around? ”  Things are looking great for him.

There are a lot of us out there feeling that way, consumers and small businesses alike.

You don’t have to look that far to see that Do It For Me services are going to explode not just in my family but in the marketplace too.  I see them every day grow stronger and stronger where I work.    They’ve been around forever,  but now the speed in which new becomes old, or good becomes just OK or keeping up becomes “What the hell just happened?”  is accelerating at a pace where DIY ( Do It Yourself) might soon feel so yesterday

That smacks of opportunity.  Be ready- The next DIFM Kid could ( or maybe should) be you. 

Till next time,

Grow The Business.



2 thoughts on “The DIFM Kid

  1. When I was launching my little web design and marketing company two years ago, the initial cash flow was not quite what I thought it would be. (cough, going broke, cough)

    To help make ends meet, I worked for a local home theater company. I was amazed that so many people would pay big money to have someone set-up their components, program their receiver, and set-up their universal remote.

    Unintentionally, my side job was teaching me an important lesson. What was easy and obvious to me was not to everyone else. Charge for it.

    Great post Mark!

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