An article from yesterday’s Wall Street Journal very much worth the read.
Interesting. A Softer sell. A different kind of sell.
And Sales are going up.
- Interesting to read what happens when a sales rep becomes a resource to the physician.
- Interesting to read what happens when a sales reps shifts focus on providing more help to the physician’s patients.
- Interesting to read what will happen when a sales rep becomes a real help to the physician allowing her to get more time to see patients.
It’s not a stretch to replace each word physician in the bullets above with Small Business Owner or Banker or Distributor etc. And to change each word patient to customer.
Nope, not a stretch at all.
Till next time,
Grow The Business.