Hard Work Redux


Hard Work Redux

It’s not unusual to go home now and need to study work documents, emails and Power Points all night long it seems just to be ready for work the next day.  It can feel like you are studying for a final exam.   And some neuroscientists say our ability to think and learn has outrun our ability to remember, execute and act upon what we know.  Yep, that feels about right sometimes.

Our customers’ and prospects’ knowledge relative to us is pretty clueless – at least in spaces we need to be good at.  That’s new.  Used to be everyone kind of knew what we knew.   Not much rocket science to understand what a business card was for, but a “landing page”?  Yeah -you see. 

I can’t sell my colleagues, learners or bosses on stuff and visions like I used to anymore.  Now, I gotta really teach em’ first; really spend a lot of time educating before I can get anyone onboard.  Nothing wrong with that.  Just the way it is now.   Bet it is for you too. 

Hard work used to be – let’s face it, a lot below the neck.  Push harder, run faster , show up more often, beat the other guy to it, keep dialing, keep smiling, drive all night, stay later, get in earlier,  never give up,  never take “no” for an answer,  etc etc.

Now the hard work seems like it’s in your head now.  Again.  Like it used to be.

Know more, read more, analyze more, compare and contrast more, strategize more, think more, share your perspective and insight more, study more, research more.

Ain’t nothing wrong with that.  That’s the way most of us were brought up in school.

Never thought the stuff you did in school would help you in the real world eh? 

Things are different now. 

Till next time,

Grow The Business.



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