2 billion people watched the Royal wedding Friday.   The most to watch any single event.  Ever.

Why?

It’s all about storytelling.  And thus having one of the strongest brands in the world.  Bigger than Apple, bigger than Coke, bigger than Facebook.

1,000 years of Royal stories.    1,000 years of Royal intrigue, power, love and loss.   Stories get told.  Stories stick.  Stories attract.

It’s not a stretch to steal that lesson from Friday for what you do.  If you want people to watch you in droves and stick around for a while, start with one hell of a story.

Till next time,

Grow The Business.

Mark

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Mondays are busy. All Monday posts are 100 words or less.