Yesterday, I sent a dozen red roses (in a beautiful vase I might add) to my wife at her place of work. 

I sent them just because I love her; no other reason.

In fact,  the card read….“Just because I Love You.”   

Upon receiving such a thoughtful delivery and reading the attached note, my lovely wife apparently teared up in front of all her co-workers, which of course made said co-workers tear up, and they in turn even got visitors to tear up.   Love all around and tissues for everyone.

Ahem.  🙂

I know.  All you guys are looking real bad right now.  

Some other guys are looking bad right now too but they don’t even know it.  They will of course when they get home and see this blog post taped to the fridge like a sentry guarding the bottles of beer that lie within. 

Fun.

But my friends, I’ll take the heat because here’s my point; you can’t be boring or predictable, you gotta keep it fresh.  You gotta surprise.

•  Are you the sales rep that sent the Thanksgiving card out to the client to say thank you for their business?  Probably not, but some other partner/ supplier somewhere else, probably did.  You go ahead and send out just one card like everyone else.
• Are you the sales leader who suddenly sat down and called out on behalf of your sales person to set up 5 appointments just for her, so she had a chance to knock em’ dead with her presentation?  Probably not, but some other sales leader, somewhere else, probably did.   You go ahead and keep coaching her on her presentation.
• Are you the sales rep who called looking to hit voicemail  (cause you knew if you got your customer live for this, it would be interrupting) and left a message about the link you sent to help them deal with a problem totally unrelated to what you sell?  Probably not, but some other sales rep, somewhere else, probably did.   You go ahead and call only when you are looking to hit your quota.

You love your significant other.  You love your customers.  Keep it fresh.  Surprise the hell out of em’ now and then.   You know it’s good.  And yeah, you beat back the dreaded “boring” and the competition every time. 

Till next time,

Grow The Business.

Mark