Why Your Network Stinks


Have a lot of followers on Twitter?  Nice.   A gazillion friends on Facebook? Cool.  500+ LinkedIn connections?  I’m happy for you.

Sometimes that don’t mean nothin’ though.

Marlene, one very talented trainer on the West Coast, reminded those of us gathered for workshops last week about the real value of a good network. 

A real network, Marlene taught us, is about how you compliment each other and how you leverage what is different about you.   A real network isn’t about how many of you there are or worse, about how many of you there are that are just like you all connected.

Marlene made us publicly identify the unique skills of our in-room “network” and record them in a literal (and of course, metaphorical) little black book allowing each of us to walk out with a networking gem.

“Use this book” she said “to tap into the help you need when you need it from your network.”

Thanks Marlene.  I think we sometimes forget that

  • A real network aligns you the sales expert with Jimmy the time management guru because one day you’ll both need each other when you finally decide to go chase that dream together.


  • A real network aligns you the online marketing savant with Sandy the offline marketing pro when that prospect you share just wants to grow the heck out of her business and yes she’s still got brick and mortar on Main Street. 


  • A real network aligns you the call center supervisor with Art the field sales manager when Art needs to beef up his team’s phone skills and you need to start dabbling in feet on the street.


Networks need to work.  And while amassing lots of fans who like you (and too often are like you), seems to be the focus for so many of us today, the better approach should be asking how does this connection fill the gaps that each of us have.

Till next time,

Grow The Business.



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