WHI is an acronym and it’s the toughest we’ll ever face from prospects or customers in sales or marketing. Ever.
WHI is always there. WHI is everywhere.
- Who the heck are you?
- How long will this take?
- I don’t want to change.
WHI reminds us that we never really start on even ground. We are deep in the hole from the outset.
Heck, WHI was in you 20 seconds ago at the beginning of reading this post. Some of you thought “Who the heck are you?” and then “How long will it take me to read this thing?” And finally “Please don’t tell me what to do.”
That’s fine. I know I’m up against WHI every time I write, every time I train and every time I sell.
It’s not insurmountable. You can overcome WHI. In fact you need to if you want to be successful. The first step is remembering it’s there.
Till next time,
Grow The Business.