Some Things Change, Some Things Don’t (But Could If We Try)
I am waiting. Right now. But I am OK. I guess until I get the bill. But I’m still OK.
My water heater has been leaking for three days and of course two of those days are over the weekend.
At first I thought some weird condensation thing was happening given the freezing temperatures and then I was hoping it might be some pressure valve temporary issue where it needed to vent a little bit of water on the floor and that would be that.
Who am I kidding? My first thought wasn’t any of that. As soon as I realized this was a leak vs. tracked in snow in the basement, I raced to my IPad and looked for a video on “Leaking Water Heater”. I’m a complete moron when it comes to handy man stuff (yes, there is a reason I am the only son-in-law that never gets tools for Christmas like the other guys)
That video of a Colorado plumber explaining things (and I have no idea why some Colorado local plumber’s video was at the top of the search page given Google knows exactly where I am searching from in Massachusetts) taught me to consider condensation and to check and see (by putting small bucket under the pressure valve tube) if the pressure valve was the culprit. They weren’t – that meant the worst scenario; an actual breach to the water heater.
Here’s the point about how some things change though. When I need service or a product today I learn first. I educate myself first. I get myself smarter before I go make a call or query Power to the buyer. I know you do too. And I use video. (Who doesn’t?)
Here’s where some things don’t change but probably could have. Armed with new knowledge and not feeling like a complete idiot, yet sadly realizing this cool expert plumber guy was a couple of thousand miles away, I called someone else. I called the company that fixed my furnace last year and the air conditioning thing a ma jig. I called them and asked them to recommend a plumbing company to help with my water heater issue.
They gave me a name. Done. That company is on their way.
Referrals from trusted people or suppliers are killer. That will never get old.
I will tell you though, if that video in water heaters was a local guy, a local company – I would of straight up called him first as the video was done so well done; professional yet personal, homey yet really informative.
So recognize this all you businesses or salespeople or experts in any field – get some quality video out to help educate your prospects and customers. Get it out in such a way that you drive it to the top of search engines using everything you got in great content and SEO. Because getting smart is what we all do now as the first step before we open our wallets.
Till next time,
Grow The Business.