I Am Joe’s Goals


moleskin black

I Am Joe’s Goals

It’s my favorite time of year!  I miss Joe.  It’s been a while.

This year is gonna be a great one I can tell.  A Moleskin notebook baby, it’s Moleskin!   Joe actually went to Barnes & Noble (like really walked in a brick and mortar store) and purchased this here fancy schmancy,  jet black paper journal to write me down in.  

There I am all smilin’ and stuff – that’s me right here on the first page ready to go!

                                                                      “My Goals 2014”

Here we go!

Um.  He stepped away for a minute I guess…

While I got ya – let me tell you about last couple of years – what a ride!  Last year I was on his IPad.  That was pretty awesome slipping and sliding all over the place getting blown up and then minimized like a 5 times a day (at least in the beginning).  But by February zoom!; he’d swipe my butt every time he’d see me and I’d go screeching off to my right like at 100 mph into darkness again, again and again.    After a while I was buried in a sea of other Apps.  Not fun.  I was not front and center like this Moleskin journal.  This book is all for me baby, nobody but me.

The year before the IPad thing I was on some yellow legal paper he bought and that was cool. But I got confused when he started carrying me around to meetings.  At first I thought it was good cuz’ it seemed like he was looking at me a lot (like he should) but then he started like writing loads of stupid meeting notes under me ( that he never looked at again mind you) and then started writing numbers down just below our 5 goals for the year that had nothing to do with the goals!  The last thing I remember was he drew this flower thing right through our goals that became a dragon that became a wizard with a dog or something and then I heard this massive tearing sound and I just blacked out and started tumbling and tumbling and then…but here he comes… that’s a story for another day….

OK here we go…he’s starting to write me down for 2014! 

“Be a better father”

“Earn more money”

“Lose 25 pounds”

Oh poo.  What the heck are those?

Joe!  Joe! Joe!  Will you never learn?   My Goal friends at Club Dead (It’s where Goals go to die) tell me the great stories about the Goals that don’t come back starving and looking for some late year bloomers to pick them up in February.  They say they hang on because their original owners because they write down “why” they want to be a better father, why they want make more money and why they want to lose weight in great detail!  AND that you have to write out the real steps and timelines you want to achieve to reach each of these goals.  AND that you have to look at these every day, set a target to achieve something each day towards each of these goals and mark your progress.  

I’m guessing Joe; if you don’t do these things the same results are going to happen to us which has been for the last few years at least, mostly “nada” for our goals. There is so much room here in the journal; you’ve got to take the time to do it!

Shoot, he just closed that cover on me.  I hope he heard me.  I like the promise of this journal but if he doesn’t get better at writing me out – I’m heading back to Club Dead.  Again.    


Till next time,

Grow The Business.



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