I am Joe’s Lead
I am Joe’s Lead.
Here I sit, in Joe’s queue. And It’s way boring man.
All I can see sitting in this CRM is this big banner over my head that says “moc.ecrofselas” That cursor thingy keeps swiping by me now and then, but never quite lands on me.
It’s been 2 darn days.
Waiting. Waiting. Waiting.
And I am dying fast. Way faster than anyone realizes, particularly, Joe. He doesn’t get it. I’m a Small Business Lead you see. We don’t wait for anyone. We are crazy busy. If we ain’t moving – we’re dying.
I raised my my hand two whole days ago! But I am dying so fast I am starting to lose my memory as to why I am here. When Joe finally clicks on me and calls my business owner he’ll probably flat out forget why the heck he made me. He might even deny I exist at all because frankly he can’t remember why he filled out the form, and dammit, he’s busy.
Joe has a bigger problem about me, Lead. He doesn’t get me at all. I’m not “his lead” or his “commission ammunition” or his “meal ticket”. That just ticks me off. I am not something to burn thru, beg for, to be traded around or worse – to be ignored. And don’t think I don’t hear Joe dissin’ me and my peeps when he occasionally says we are “weak” or a “joke” or “trash from corporate”. If I could ( stupid glass!), I’d reach out and slap Joe’s scowl and headset clear off his face when I hear that.
Nope, Joe doesn’t get me. I raised my hand somehow, some way 2 days ago. It doesn’t matter how high I raised it – I raised it! And I am not a Lead, I am a Need of my business owner! I’m a gap, an idea, a dream, a pain that won’t go away, a prayer to save a business, a chance to go big, a plea for some education because I just don’t understand, a fear of my competition, a hope for a few more sales per month or a chance to put a stop to all these customers leaving us.
I am all of those things and more. I am a Need, not a Lead.
Hope this clears things up a bit.
So Joe do me a favor will ya? Click on me man. Do it fast before I forget how you could help me. God knows I needed something.
Till next time,
Grow The Business.
Mark
Mark McCarthy's Blog 
One thought on “I am Joe’s Lead”