It’s funny that we sometimes forget how wonderful the customer is.    

Well it’s not really funny.

I know we forget though because we often don’t think twice about using words and phrases like “There are calls in queue” or “How many leads did I get?” or   “How many where’s my order calls” did we get last month?”

These are our customers and prospects folks.  These are the wonderful people that help you and me feed our kids, or pay for our medicines or spring for our steak tips or allow you to even think about marrying your girlfriend this summer. 

These customers are wonderful.  You know that.  I know that.  But we forget. 

It’s not that we are short sighted, selfish or stupid. 

It’s that we get caught up in systems and keyboards and processes and meetings and incentives and what’s on the lunch menus and inexplicably forget that the customer really is wonderful.

When that phone rings, 20 people should be leaping over walls to answer it.

When that customer decides not to leave us, there should be cheers heard loud across the floor.

When that voicemail light comes on, or that mail piles up, or those calls come in fast and furious- they are customers and there should be wondrous smiles and joy all around, not sighs.

Till next time,

Grow The Business.

Mark