I sat in on a training class yesterday for a couple of hours yesterday morning. It was heartwarming. Odd word to use I know, but stay with me; it’s something you’d like to see all the time I suspect.
The class was essentially about a slew of new products and all that goes with that. The trainer was pretty smart so she let the group after about 30 minutes; take some time to dive into a catalogue she made with all the new product pictures, sizes, quantities etc.
I was in the back of the room flipping through the pages myself when I heard the first “Ooohh” and then some “Ahhh’s” and then a few “Oh my gosh(es)” . Soon the whole crew was engaged in chatter and page flipping and laughter and shouting out a bunch of “Oh look(s)!”.
I was kind of surprised and curious because this training was a lot about change and workarounds and for sure some new processes, procedures, conversions and quoting to come etc. So I asked the group what all the excitement was about.
This is the cool part; the heartwarming part.
“My customers are always asking me for this stuff…!”
“They are going to be so happy we have this now…..”
“I’m not going to have to tell them “no” or try and do some crazy outsourcing”
“Now they can get it one place, it will be so much easier for them….”
And it went on.
“They want these quantities so badly!..”
“They are going to love what we can do with these now on both sides!”
“I had a customer last week – she would have liked this so much better..”
So it was then I realized how different this moment could have been.
It could have been easily a lot of “Thank god, it’s about time I’ve got something else to sell…!” or the opposite in “Great, now I have to sell something else that’ll be added to my quota..” or “This is just more stuff we have to remember…..”
I’ve been around a while, I’ve seen all of that before and I get it.
But this was different. And it’s a testament to these folks and their leaders and their culture. And it’s a nod to the product and business leaders who author the changes. And best, the reaction bodes as promising for growing the business as anything I’ve seen. The folks in this training class have a great affinity for their customers; that is the heartwarming part. And when they see new products – their first thought is a refreshing “I’ve got something else to help these people with….”
How awesome is that?
Till next time,
Grow The Business.