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Say Something Nice (& 3 Ways To Do It)

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Say Something Nice ( & 3 Ways To Do It)

 

Your mother was right about having something nice to say.  Especially if your clients are businesses.

 

 

Till next time,

Grow The Business.

Mark

 

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Written by Mark McCarthy

May 15, 2014 at 5:23 pm

Wouldn’t It Be Nice

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Wouldn’t It Be Nice

Wouldn’t it be nice if you had a little more free time, just maybe this one Friday, to spend with your kids?

Wouldn’t it be nice if you didn’t have to worry so much about being half way through the month and the pile of bills on the desk is already 8 inches high?

Wouldn’t it be nice if you felt like you could be more confident about what people thought of you?

Wouldn’t it be nice if you didn’t have to worry about being safe or being taken advantage of by anyone?

Wouldn’t it be nice you felt like you can’t focus on the important things because you are so darn busy?

Wouldn’t it be nice to not always pray that nobody really knows just how confused you are about some things some of the time?

 

It sure would be.

But I’m not talking about you.  I’m talking about the small business owner you.  He or she is thinking these things all darn day and you can help them.

You serve these people.  You help these people.  You love these people.

And chances are what you do and what you have helps every one of them with all of the angst they have above.

Maybe you can help them put that best face forward to the whole world both online and off- line.  Maybe you can get them more calls, more visits, more leads and more money for that stack of bills.  Maybe you can take hours off their plates with your super cool products, services or widgets so they can take this afternoon with the kids.  Maybe you can secure their payments or their business or their workers and lessen the worry.  Maybe you can help them feel it’s OK not to quite understand digital marketing or financial products or even  custom full color print because heck, you’ll teach em’.

Make no mistake.  The products you are schlepping are worth nothing.  They are silly, stupid and dumb.   It’s what they do that matters.  And further, it’s what they do emotionally that really matters.

So go out there and help these people.  Make their day.  Don’t talk about pricing and sizes and subscriptions and colors and shipping fees.  Help them take a load off and ease a bit of their burdens.

Wouldn’t that be nice?

 

Till next time,

Grow The Business.

Mark

 

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Written by Mark McCarthy

May 9, 2014 at 8:44 am

Seriously, Which Is Better?

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Somebody walks into your shop or calls you.  You can ask a series of silly questions or a wicked awesome one.  Which will you do?    First of a series on the topic!

 

 

 

 

Till next time,

Grow The Business.

Mark

 

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Written by Mark McCarthy

April 24, 2014 at 9:06 am

Scrabble

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scrabble

You can call it volunteering if you want but I just call it “an old fashioned whoopin’ that keeps on giving”

It’s true I’ve been known to head to the local Sr. Center and um… volunteer to play scrabble with some of the folks that hang out there.   My objective is twofold:  give of my time and talent to these wonderful folks and of course, to win.

Scrabble is a great game. It’s a great game for anyone.  It keeps the mind sharp.

Let’s all agree to that helping drive interest in the playing of Scrabble is a good thing – especially at a Senior Center.  Let me make an argument that it’s even better when I do it.   Scrabble in my hands for a mere hour a week, is a series of important life lessons for all of us.

 

  • Losing never gets old.  Chances are overwhelming that you will lose to me.  (Ok, well 2 weeks ago was an exception – but I’ve got my eye on you Betsy).  There’s no age when losing should stop.  Life is funny like that; the only time losing stops pretty much is when you’ve given up trying something or are no longer literally getting in the game.  My trouncing you is therefore, good for you.
  • Chi is good, really good.   Chi is a word that means vital internal energy.  Good chi is exactly what you want in your Senior Center and exactly what you want in Scrabble.  With me as your Scrabble guide, you’ll get vitally energized when you learn that you can spell “chi” for immense points in two other ways with just two letters as in “xi” and “qi”.  What fun!  When I did this for 31 points, Kathy shot me a look and then spewed out  two other choice letters tied together that I can’t mention, but nevertheless, this is a teaching moment!  – Teaching never grows old, even if we do.
  • Without rules there’s Chaos.   Just because we may have a little more life experience doesn’t mean rules get lax.  I have a lot of personal rules about Scrabble I think are endearing and truly in the spirit of the game.  One rule is that you should never put down a word that you cannot use in a sentence.   Nancy disagreed when I asked her about “el” and then slammed down her 4 page print-out of acceptable 2 letter Scrabble words and said “That’s stupid-  it’s a word! But to make you happy, how about you shutting the el up?”  Funny now but she’ll think about it later and realize how much I’ve taught her.

 

This week at my suggestion, we’ve added a Scrabble trophy for the winner of the weekly matches. The winner keeps it for the week, snapping and posting photos of you and your trophy around town.  A nice incentive to work hard every week and improve your game I say.   My Scrabble mates liked the idea but suggested if I win, to take a photo of myself and the trophy at the end of a long walk on a short pier.

Not very nice but chi is chi baby– bring it on!

 

 

Till next time,

Grow The Business.

Mark

 

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Written by Mark McCarthy

April 2, 2014 at 8:57 am

The 4 Best Sales Pick-Up Lines Ever

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bar

The 4 Best Sales Pick Up Lines Ever

 

Want to get a date with your prospect?  Want to see if you make those sparks fly?  Or maybe you want to date your current customer and move into a deeper more satisfying relationship.

Pick up lines work great.

My favorite one in college (worked darn near every time) was when I sauntered up to an unsuspecting attractive young lady at the bar and said   “I can play Lionel Ritchie songs on the piano, you wanna hear some? ”

But I’ve grown and realized that pick-up lines aren’t just for your love life.  They’re for work too.

Here are my top 4

“I know people just like you, in fact I spent the weekend in Vegas with hundreds of them” – This one is always good; you’re smart about their business – you went to a trade show in their industry and bragged about it.  You’ll be fun and a good listener.

“You may not know this, but I’ve been watching you..”.   Creepy?  No, not at all.  You’ve been watching them on social media, maybe read their posts or blogs.  You might have even read their financial reports.  You’re the type that makes people and businesses feel special.  You’re a nice talker, not a stalker.

“I’m learning about the most entrepreneurial and successful people,  do have a minute for me to interview you?” This one is always great.  People like to help people and especially if they can talk about themselves too!  You’re sure to get some time and maybe even for way more than a minute!

“Do you believe in love at first sight or should I show you that again?”   Great line to use In your presentation when you are super proud of your stuff –  your product or your solution.  It is very contagious and attractive to be proud so be proud!  You’ll have prospects fawning all over you.

 

 

 

Till next time,

Truly Grow The Business.

Mark

 

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Written by Mark McCarthy

March 26, 2014 at 11:05 am

Big Whoop

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big whoop

Big Whoop

 

  • You have a new dry cleaning store that also provides a unique pick up service?  Big Whoop.
  • You have a new service that writes blog posts for your business so you don’t have to?  Big Whoop.
  • You have  loan acquisition product for my bank that is cheaper than my current partner?  Big Whoop.
  • You have all in one online and offline marketing product suite?  Big Whoop.
  • You have an online fraud prevention product that is tablet friendly?  Big Whoop.

*****

  • Big Whoop cuz’ I wash and iron my own dress shirts.
  • Big Whoop cuz’ I don’t blog on my business website.
  • Big Whoop cuz’  the pain of switching to you blinds me just thinking about it.
  • Big Whoop cuz’ I don’t care what you have my business is small.
  • Big Whoop cuz’ I am very careful.

We spend a lot of time focused on why clients and prospects should choose us.  So much time.  So much time it is often sickening.

We need to spend more time on why clients and prospects should even choose at all.

Big Whoop is what you never hear your client say but what they often think.  Let’s be honest, most businesses and consumers are getting it done today, somehow or some way.

Your job is to get them to think change, to want to change, to inspire or scare them into change.  Get them to think differently.  Get them off the status quo.   

Status quo is ten times the enemy your competitor ever will be.  Go focus on that. 

 

Till next time,

Grow The Business.

Mark

 

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Written by Mark McCarthy

March 18, 2014 at 3:59 pm

There’s Something About The Plastic!

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Cat

My Cat in a rare moment not licking plastic

There’s Something About The Plastic!

“There’s something about the plastic!” is a hilarious phrase around our house these days.  And I think there’s an interesting business lesson to it as well.   Let me tell you why.

I have a cat.  I like cats.  My cat likes plastic.  I like plastic too.  But not like my cat.  My cat would lick plastic all day long if you let him.  Plastic bags, plastic wrappers, plastic sheet protectors, empty plastic zip lock bags ( his fav) or pretty much anything plastic including the Tupperware kind of stuff.   I have no idea why.

My son’s friend Jamie heard me incredulously exclaim (after seeing the cat lick a zip lock bag for an hour) how crazy it is that the darn cat licks plastic all day long and Jamie shouted “That’s what all cats do!!” He said it with the obvious tone that he knew the answer as to why they do.   I leaned forward and could not wait for the answer – I needed to know!.  And then Jamie said…. “There’s something about the plastic!”  

That was it.  He had no idea why either.   And that’s why we all collapsed on the floor laughing and why the phrase now is spoken, texted and emailed randomly among us for last 6 weeks especially when someone texts or says something worthy (unworthy)..   “There’s something about the plastic!” is the label we put on something said that brings absolutely nothing new, interesting or valuable to the conversation. 

There’s a bit of that that goes on at work too eh?   Here are 6 of my favorite phrases (often shouted out ( like Jamie did)) that mean nothing or are just plain let downs.  I have been guilty of a few of these myself for sure.   Please feel free to add yours in the comments section!

  • We tried that a few years ago, it worked great.”  [And why is it not still here? Usually heard in a brainstorm meeting]
  • “Just gotta get people to offer it more. ” [usually in a sales meeting- we all know it’s more complicated than that]
  • “There’s a right way and a wrong way to do this” [usually followed by silence.  Thanks cpt Obvious.]
  • “We need better leads” [ I’ve been on all sides – selling to feed my family, sales management & training and I can say never in my 25 years have I seen where that is true – it’s how you work the leads ( or better, make your own) that matters ]
  • “People need to be retrained” [OK –so this hits home today in my role but seriously- it’s a rare day that folks need “retraining” – what they really need is” re-selling” of the content by a leader or  “re-coaching” or “re – holding people accountableness-ness”
  • “We have to prioritize this with everything else.”  [Guilty am I here at times on this but think about how often we really hear it. And how “future tense” it is. Worthless.    And usually it never does get prioritized because that means something needs to be “de prioritized” and that is courage not enough of us have in excess.  ]

Till next time,

Grow The Business.

Mark

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Written by Mark McCarthy

January 16, 2014 at 5:08 pm

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